Definitely. Simply put, it's sad to see Xbox this way; on such a small player base.
I think that most optimization for all companies and players is to have one single console where anything can be bought or played across Console or PC.
Though, this idea is still flawed because of things like size of games in the store, having the repurchase, optimization for (corrupt) companies and how to broadcast games that were made only for ______ and then having a hard transition into a newer generational gaming experience.