I'm intrigued by this forum overall but agree with Shawn4Japan.
When I joined ONI in 2012, I wanted to be apart of a clan I was proud of and tell everyone about. In Halo 4 joining clans as a group, leaving them to eventually fall from our influences and then continuing to operate around our name and not from our name it was a reality to me that many people don't understand. We're not attached to ONI beyond its theme and the role playing names we take into consideration.
That in itself is powerful, because we made ONI to be whatever we want on a given day but also detached ourselves from it. For better or for worse we even inspired others to start their own ONI clans, give us feedback on ours (one such vividly clear example is that we are overly sophisticated and complex) whereas they copied us and removed the complications they have to create a new iteration that did not last more than 6 months. To inspire people to fight so hard for the name, to see that they want to be the best ONI or beat us too, its all a new thrill that keeps me interested.